{"id":6013,"date":"2020-08-13T14:28:40","date_gmt":"2020-08-13T12:28:40","guid":{"rendered":"https:\/\/backup.dm3concepts.com\/?page_id=6013"},"modified":"2021-05-04T12:28:27","modified_gmt":"2021-05-04T10:28:27","slug":"native","status":"publish","type":"page","link":"https:\/\/backup.dm3concepts.com\/?page_id=6013","title":{"rendered":"Native Advertising"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-50  av-section-with-video-bg container_wrap fullsize' style='background-color: #112e50;  '   data-av_minimum_height_pc='50' data-section-video-ratio='16:9'><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids=''  data-video_counter='1'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle=''  data-interval='5'  data-class=' av-section-video-bg'  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-featured   av-section-video-bg avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='3.4883720930233' class=' av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay loop preload=\"metadata\" muted  id='player_6013_767606366_2092669773'><source src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mixkit-world-map-in-a-digital-world-12748-medium.mp4\" type=\"video\/mp4\" \/><\/video><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.8; background-color: #112e50; background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/themes\/enfold\/images\/background-images\/wood-light.png); background-repeat: repeat;'><\/div><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #ffffff;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6013'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='border-radius:0px; '><div  style='padding-bottom:10px; color:#b9ce65;font-size:40px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Native Advertising<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#b9ce65'><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-3  el_after_av_section  el_before_av_one_third   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6013'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue80c' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Meer aandacht<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Omdat native advertenties precies lijken op de overige content op de pagina zijn mensen meer geneigd om hier op te klikken.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-9  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Geloofwaardigheid<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Consumenten negeren advertenties actief. Maar met Native is het mogelijk om het gesprek aan te gaan en waarde te bieden op een manier dat het meer waarschijnlijk is om aan te slaan.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_one_third  avia-builder-el-last  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-12  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Relevant bereik<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Native advertenties tonen doorgaans alleen op relevante website. Hierdoor is het bereik ook zeer relevant. Dit komt extra ten goede aan de interacties.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6013'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding first  avia-builder-el-13  el_after_av_section  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-14  el_after_av_one_third  el_before_av_one_third  \" style='border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- av-hover-grow av-hide-overflow   avia-builder-el-15  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='wp-image-8263 avia-img-lazy-loading-not-8263 avia_image' src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/native_advertising-2.png\" alt='' title='native_advertising-2' height=\"330\" width=\"600\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/native_advertising-2.png 600w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/native_advertising-2-300x165.png 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-16  el_after_av_one_third  el_before_av_tab_section  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition   av-tab-above-content  avia-builder-el-17  el_after_av_one_third  avia-builder-el-last  submenu-not-first container_wrap fullsize' style=' '  ><div class='av-tab-section-outer-container'><div class='av-tab-section-tab-title-container avia-tab-title-padding-default av-custom-tab-color' style='background-color:#09284c; color:#ffffff; ' role='tablist'><a href='#wat-' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Wat ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#hoe-' data-av-tab-section-title='2' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Hoe ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#waarom' data-av-tab-section-title='3' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Waarom?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class='av_prev_tab_section av_tab_navigation'><\/span><span class='av_next_tab_section av_tab_navigation'><\/span>\n<div id=\"av-tab-section-1-1\" data-av-tab-section-content=\"1\" class=\"av-layout-tab av-animation-delay-container av-active-tab-content __av_init_open  avia-builder-el-18  el_before_av_tab_sub_section  avia-builder-el-first   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"wat-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-19  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-20  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Native advertising<\/strong> beschrijft elke situatie waar een commercieel bericht naadloos aansluit op de omliggende content. Hierbij wordt onderbreekt het de ervaring van de ontvanger niet en heeft het de mogelijkheid om op een subtiele manier waarde toe te voegen.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-2\" data-av-tab-section-content=\"2\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-23  el_after_av_tab_sub_section  el_before_av_tab_sub_section   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"hoe-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-24  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Omdat native advertenties<\/strong> alleen maar te herkennen zijn aan een klein stukje tekst zoals \u2018sponsored by\u2019 of \u2018from our advertisers\u2019, valt het minder op als advertentie. Als de titel daarnaast pakkend is en aansluit op de overige content en waarde toevoegt is het vrijwel zeker dat deze meer interactie oplevert dan een normale display banner.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-27  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-3\" data-av-tab-section-content=\"3\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-28  el_after_av_tab_sub_section  avia-builder-el-last   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"waarom\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-29  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-30  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Waar de reguliere<\/strong> display banners en de high impact banners juist de aandacht proberen te trekken en de ervaring voor de consument onderbreken zorgt native er juist voor dat dit niet gebeurd. Om deze reden is het ideaal om op een subtiele manier een relatie op te bouwen met de consument.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-32  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6013"}],"collection":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6013"}],"version-history":[{"count":16,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6013\/revisions"}],"predecessor-version":[{"id":9197,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6013\/revisions\/9197"}],"wp:attachment":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6013"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}