{"id":6025,"date":"2020-08-14T12:04:25","date_gmt":"2020-08-14T10:04:25","guid":{"rendered":"https:\/\/backup.dm3concepts.com\/?page_id=6025"},"modified":"2021-05-04T12:28:21","modified_gmt":"2021-05-04T10:28:21","slug":"video-advertising","status":"publish","type":"page","link":"https:\/\/backup.dm3concepts.com\/?page_id=6025","title":{"rendered":"Video Advertising"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-50  av-section-with-video-bg container_wrap fullsize' style='background-color: #112e50;  '   data-av_minimum_height_pc='50' data-section-video-ratio='16:9'><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids=''  data-video_counter='1'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle=''  data-interval='5'  data-class=' av-section-video-bg'  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-featured   av-section-video-bg avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='3.4883720930233' class=' av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay loop preload=\"metadata\" muted  id='player_6025_253565236_251249281'><source src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mixkit-world-map-in-a-digital-world-12748-medium.mp4\" type=\"video\/mp4\" \/><\/video><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.8; background-color: #112e50; background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/themes\/enfold\/images\/background-images\/wood-light.png); background-repeat: repeat;'><\/div><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #ffffff;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6025'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='border-radius:0px; '><div  style='padding-bottom:10px; color:#b9ce65;font-size:40px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Video Advertising<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#b9ce65'><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-3  el_after_av_section  el_before_av_one_third   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6025'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Enorm bereik<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Video advertising heeft een enorm bereik, mede doordat vrijwel iedereen online videos bekijkt. Daarnaast is Youtube de grootste zoekmachine naast Google.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue83c' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-9  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Storytelling<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Met video kun je in korte tijd veel informatie over brengen. Daarnaast is het ook veel gemakkelijker om met video een verhaal te vertellen en consumenten te enthousiasmeren.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_one_third  avia-builder-el-last  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8c6' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-12  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Analytics<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Video kan diepere rapportages tonen. Zo kun je niet alleen zien hoe vaak er gekeken of geklikt is, maar ook hoe lang er gekeken is en op welk moment er geklikt is.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6025'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding first  avia-builder-el-13  el_after_av_section  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-14  el_after_av_one_third  el_before_av_one_third  \" style='border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- av-hover-grow av-hide-overflow   avia-builder-el-15  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='wp-image-8249 avia-img-lazy-loading-not-8249 avia_image' src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/Blog1_1.png\" alt='' title='Blog1_1' height=\"341\" width=\"500\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/Blog1_1.png 500w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/Blog1_1-300x205.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-16  el_after_av_one_third  el_before_av_tab_section  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition   av-tab-above-content  avia-builder-el-17  el_after_av_one_third  avia-builder-el-last  submenu-not-first container_wrap fullsize' style=' '  ><div class='av-tab-section-outer-container'><div class='av-tab-section-tab-title-container avia-tab-title-padding-default av-custom-tab-color' style='background-color:#09284c; color:#ffffff; ' role='tablist'><a href='#wat-' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Wat ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#hoe-' data-av-tab-section-title='2' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Hoe ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#waarom' data-av-tab-section-title='3' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Waarom?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class='av_prev_tab_section av_tab_navigation'><\/span><span class='av_next_tab_section av_tab_navigation'><\/span>\n<div id=\"av-tab-section-1-1\" data-av-tab-section-content=\"1\" class=\"av-layout-tab av-animation-delay-container av-active-tab-content __av_init_open  avia-builder-el-18  el_before_av_tab_sub_section  avia-builder-el-first   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"wat-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-19  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-20  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Video advertising<\/strong> (en in dit geval programmatic video advertising), zijn de videos die je voornamelijk tegen komt op de grote nederlandse websites, zoals bijvoorbeeld nu.nl. Vaak tonen zij als een pre-roll voor de video die gekeken gaat worden. Behalve op de grote nederlandse websites is het ook mogelijk om deze op buitenlandse sites te tonen of op Youtube.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-2\" data-av-tab-section-content=\"2\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-23  el_after_av_tab_sub_section  el_before_av_tab_sub_section   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"hoe-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-24  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Bij de programmatic video advertenties<\/strong> gaat het voornamelijk om de pre-roll, mid-roll en post-roll. Dit zijn de videos die je, zoals de naam al doet vermoeden, voor, tijdens of na de daadwerkelijke video tegenkomt. Het voordeel van de videos is dat je nauwkeurig kunt aangeven wie de doelgroep is en de video advertenties dan alleen toont bij relevante videos.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-27  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-3\" data-av-tab-section-content=\"3\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-28  el_after_av_tab_sub_section  avia-builder-el-last   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"waarom\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-29  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-30  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Zoals bovenstaand al aangegeven<\/strong> is video eigenlijk een no-brainer. Je hebt een enorm bereik op nieuwe locaties en het is aanzienlijk makkelijker om informatie over te brengen en de kijker te binden. Daarnaast komt er een rijkdom aan informatie uit video advertenties die daarna weer gebruikt kan worden om het resultaat verder te optimaliseren.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-32  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6025"}],"collection":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6025"}],"version-history":[{"count":17,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6025\/revisions"}],"predecessor-version":[{"id":9195,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6025\/revisions\/9195"}],"wp:attachment":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6025"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}