{"id":6049,"date":"2020-08-17T20:47:34","date_gmt":"2020-08-17T18:47:34","guid":{"rendered":"https:\/\/backup.dm3concepts.com\/?page_id=6049"},"modified":"2021-05-04T12:28:40","modified_gmt":"2021-05-04T10:28:40","slug":"audio-advertising","status":"publish","type":"page","link":"https:\/\/backup.dm3concepts.com\/?page_id=6049","title":{"rendered":"Audio Advertising"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-50  av-section-with-video-bg container_wrap fullsize' style='background-color: #112e50;  '   data-av_minimum_height_pc='50' data-section-video-ratio='16:9'><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids=''  data-video_counter='1'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle=''  data-interval='5'  data-class=' av-section-video-bg'  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-featured   av-section-video-bg avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='3.4883720930233' class=' av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay loop preload=\"metadata\" muted  id='player_6049_2065433713_1033536397'><source src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mixkit-world-map-in-a-digital-world-12748-medium.mp4\" type=\"video\/mp4\" \/><\/video><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.8; background-color: #112e50; background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/themes\/enfold\/images\/background-images\/wood-light.png); background-repeat: repeat;'><\/div><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #ffffff;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6049'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='border-radius:0px; '><div  style='padding-bottom:10px; color:#b9ce65;font-size:40px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Audio Advertising<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#b9ce65'><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-3  el_after_av_section  el_before_av_one_third   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6049'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_before_av_one_fourth  avia-builder-el-first  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Groeiende populariteit<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Programmatic audio advertising is nog relatief weinig gebruikt om een grote doelgroep te bereiken.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8ae' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-9  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Unieke targeting<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Zo kun je iemand bijvoorbeeld bereiken tijdens het sporten n.a.v. de afspeellijst. Of tijdens woon-werkverkeer.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue860' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-12  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Weinig storend<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Vaak staat muziek aan als achtergrond geluid. Hierdoor onderbreekt het niet de hoofdactiviteit.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-13  el_after_av_one_fourth  avia-builder-el-last  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue825' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Geen Adblock<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Audio advertenties zijn niet te blokkeren. Hierdoor zijn moeilijk bereikbare doelgroepen toch te bereiken.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6049'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding first  avia-builder-el-16  el_after_av_section  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-17  el_after_av_one_third  el_before_av_one_third  \" style='border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- av-hover-grow av-hide-overflow   avia-builder-el-18  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='wp-image-8269 avia-img-lazy-loading-not-8269 avia_image' src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/Audio_website-1.png\" alt='' title='Audio_website-1' height=\"412\" width=\"700\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/Audio_website-1.png 700w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/Audio_website-1-300x177.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_third  flex_column_div av-zero-column-padding   avia-builder-el-19  el_after_av_one_third  el_before_av_tab_section  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition   av-tab-above-content  avia-builder-el-20  el_after_av_one_third  avia-builder-el-last  submenu-not-first container_wrap fullsize' style=' '  ><div class='av-tab-section-outer-container'><div class='av-tab-section-tab-title-container avia-tab-title-padding-default av-custom-tab-color' style='background-color:#09284c; color:#ffffff; ' role='tablist'><a href='#wat-' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Wat ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#hoe-' data-av-tab-section-title='2' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Hoe ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#waarom' data-av-tab-section-title='3' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Waarom?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class='av_prev_tab_section av_tab_navigation'><\/span><span class='av_next_tab_section av_tab_navigation'><\/span>\n<div id=\"av-tab-section-1-1\" data-av-tab-section-content=\"1\" class=\"av-layout-tab av-animation-delay-container av-active-tab-content __av_init_open  avia-builder-el-21  el_before_av_tab_sub_section  avia-builder-el-first   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"wat-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-22  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-23  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Audio advertenties<\/strong> zijn al zo oud als de radio. In het digitale tijdperk zijn de advertenties in een nieuw jasje gestoken en zijn alle bijbehorende voordelen hiervan beschikbaar. Zo kan er makkelijk gemeten worden hoe de advertentie presteert en kan er nauwkeurig een doelgroep bereikt worden.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-2\" data-av-tab-section-content=\"2\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-26  el_after_av_tab_sub_section  el_before_av_tab_sub_section   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"hoe-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-27  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-28  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>In veel gevallen werkt<\/strong> het hetzelfde als bij normale radio advertenties. Zo is er tijdens het afspelen van de muziek zo nu en dan reclame te horen. Hier boven op is het nu ook mogelijk een pre-roll, mid-roll en post-roll advertenties af te spelen zoals in het geval van podcasts.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-3\" data-av-tab-section-content=\"3\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-31  el_after_av_tab_sub_section  avia-builder-el-last   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"waarom\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-32  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-33  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Programmatic audio<\/strong> is belangrijk omdat het de unieke optie brengt om mensen te bereiken wanneer zij niet naar een scherm kijken. Zo kun je mensen bereiken die in de auto zitten of aan het sporten zijn. Ook wordt er in principe maar \u00e9\u00e9n advertentie per keer geserveerd, waardoor het maximale impact oplevert.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-35  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6049"}],"collection":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6049"}],"version-history":[{"count":22,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6049\/revisions"}],"predecessor-version":[{"id":9199,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6049\/revisions\/9199"}],"wp:attachment":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}