{"id":6073,"date":"2020-08-18T11:12:02","date_gmt":"2020-08-18T09:12:02","guid":{"rendered":"https:\/\/backup.dm3concepts.com\/?page_id=6073"},"modified":"2021-05-04T12:28:38","modified_gmt":"2021-05-04T10:28:38","slug":"digital-out-of-home-2","status":"publish","type":"page","link":"https:\/\/backup.dm3concepts.com\/?page_id=6073","title":{"rendered":"Digital Out Of Home"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-50  av-section-with-video-bg container_wrap fullsize' style='background-color: #112e50;  '   data-av_minimum_height_pc='50' data-section-video-ratio='16:9'><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids=''  data-video_counter='1'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle=''  data-interval='5'  data-class=' av-section-video-bg'  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-featured   av-section-video-bg avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='3.4883720930233' class=' av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay loop preload=\"metadata\" muted  id='player_6073_480873002_1584286232'><source src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mixkit-world-map-in-a-digital-world-12748-medium.mp4\" type=\"video\/mp4\" \/><\/video><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.8; background-color: #112e50; background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/themes\/enfold\/images\/background-images\/wood-light.png); background-repeat: repeat;'><\/div><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #ffffff;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6073'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='border-radius:0px; '><div  style='padding-bottom:10px; color:#b9ce65;font-size:40px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Digital Out Of Home<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#b9ce65'><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-3  el_after_av_section  el_before_av_one_fourth   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6073'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_before_av_one_fourth  avia-builder-el-first  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Enorm bereik<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Waar andere vormen van media krimpen of fragmenteren doet DOOH dit niet.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue825' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-9  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Niet privacy gevoelig<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>DOOH verzamelt geen data, waardoor er weinig kans op een privacy risico is.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-12  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Context relevant<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>DOOH kan dynamisch aangepast worden aan bijvoorbeeld de tijd, locatie en weer.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_fourth  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-13  el_after_av_one_fourth  avia-builder-el-last  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue868' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-15  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Geen Adblock<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Met DOOH kun je lastig bereikbare doelgroepen bereiken die anders Adblocker zouden gebruiken.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6073'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-16  el_after_av_section  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-17  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- av-hover-grow av-hide-overflow   avia-builder-el-18  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='wp-image-8273 avia-img-lazy-loading-not-8273 avia_image' src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/ooha-homeslider-2-1024x410-1.jpg\" alt='' title='ooha-homeslider-2-1024x410-1' height=\"410\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/ooha-homeslider-2-1024x410-1.jpg 1024w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/ooha-homeslider-2-1024x410-1-300x120.jpg 300w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/ooha-homeslider-2-1024x410-1-768x308.jpg 768w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/ooha-homeslider-2-1024x410-1-705x282.jpg 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-19  el_after_av_one_half  el_before_av_tab_section  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition   av-tab-above-content  avia-builder-el-20  el_after_av_one_fourth  avia-builder-el-last  submenu-not-first container_wrap fullsize' style=' '  ><div class='av-tab-section-outer-container'><div class='av-tab-section-tab-title-container avia-tab-title-padding-default av-custom-tab-color' style='background-color:#09284c; color:#ffffff; ' role='tablist'><a href='#wat-' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Wat ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#hoe-' data-av-tab-section-title='2' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Hoe ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#waarom' data-av-tab-section-title='3' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Waarom?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class='av_prev_tab_section av_tab_navigation'><\/span><span class='av_next_tab_section av_tab_navigation'><\/span>\n<div id=\"av-tab-section-1-1\" data-av-tab-section-content=\"1\" class=\"av-layout-tab av-animation-delay-container av-active-tab-content __av_init_open  avia-builder-el-21  el_before_av_tab_sub_section  avia-builder-el-first   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"wat-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-22  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-23  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Digital out of home (DOOH)<\/strong> zijn de borden die je tegenkomt in het tankstation, bij de bushalte, op grote billboards langs de weg en op vele andere locaties. Ze zijn op afstand te wijzigen en kunnen interactieve boodschappen tonen zoals spelletjes op een locatie waar veel mensen wachten. Ze kunnen ook context specifiek een boodschap tonen, denk bijvoorbeeld aan zonnebrand cr\u00e9me als het erg zonnig en warm is, en reclame voor het OV als het regent.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-2\" data-av-tab-section-content=\"2\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-26  el_after_av_tab_sub_section  el_before_av_tab_sub_section   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"hoe-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-27  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-28  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Omdat DOOH<\/strong> ook programmatic in te zetten is is het mogelijk om op afstand de banner in te zetten en met allerlei regels en afhankelijkheden de banner op het juiste moment op de juiste plek te tonen. Daarnaast is het interactief te maken door er bijvoorbeeld een QR code aan toe te voegen zodat mensen automatisch kunnen inschrijven voor een promotie.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-30  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-3\" data-av-tab-section-content=\"3\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-31  el_after_av_tab_sub_section  avia-builder-el-last   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"waarom\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-32  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-33  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>DOOH<\/strong> is belangrijk omdat het weer een andere manier betreft om lastig bereikbare doelgroepen te bereiken. Daarnaast is het niet te blokkeren met een Adblocker, kun je mensen bereiken als zij niet naar een scherm kijken, en kan het een boodschap tonen vlakbij de fysieke locatie waar het product of service wordt aangeboden.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-35  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6073"}],"collection":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6073"}],"version-history":[{"count":20,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6073\/revisions"}],"predecessor-version":[{"id":9203,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6073\/revisions\/9203"}],"wp:attachment":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}