{"id":6101,"date":"2020-08-18T11:55:33","date_gmt":"2020-08-18T09:55:33","guid":{"rendered":"https:\/\/backup.dm3concepts.com\/?page_id=6101"},"modified":"2021-05-04T12:30:49","modified_gmt":"2021-05-04T10:30:49","slug":"digital-marketing-synergy","status":"publish","type":"page","link":"https:\/\/backup.dm3concepts.com\/?page_id=6101","title":{"rendered":"Digital Marketing Synergy"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-50  av-section-with-video-bg container_wrap fullsize' style='background-color: #112e50; background-repeat: no-repeat; background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/squar.pngbanner.png);background-attachment: scroll; background-position: top left;  '  data-section-bg-repeat='no-repeat' data-av_minimum_height_pc='50' data-section-video-ratio='16:9'><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids=''  data-video_counter='1'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle=''  data-interval='5'  data-class=' av-section-video-bg'  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-featured   av-section-video-bg avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='3.4883720930233' class=' av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay loop preload=\"metadata\" muted  id='player_6101_930508711_176807982'><source src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mixkit-world-map-in-a-digital-world-12748-medium.mp4\" type=\"video\/mp4\" \/><\/video><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.8; background-color: #112e50; '><\/div><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #ffffff;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6101'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='border-radius:0px; '><div  style='padding-bottom:10px; color:#b9ce65;font-size:40px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Digital Marketing Synergy<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#b9ce65'><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-scroll  avia-builder-el-3  el_after_av_section  el_before_av_one_fourth   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6101'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_before_av_one_third  avia-builder-el-first  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#112e50; border-color:#112e50;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8d2' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-6  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Meer bereik<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Programmatic bereikt nieuwe doelgroepen op nieuwe plaatsen. Bijvoorbeeld als zij niet naar een scherm kijken.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-7  el_after_av_one_third  el_before_av_one_third  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#112e50; border-color:#112e50;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8cf' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-9  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Minder kosten<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>In vergelijking met andere online marketing kanalen is programmatic zeer kosten effectief om een groot publiek te bereiken.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_third  av-animated-generic fade-in  flex_column_div av-zero-column-padding   avia-builder-el-10  el_after_av_one_third  avia-builder-el-last  \" style='border-radius:0px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#112e50; border-color:#112e50;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-12  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  > Meer resultaat<\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Programmatic versterk andere marketing kanalen door middel van extra touch points of puur retargeting.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6101'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-13  el_after_av_section  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-14  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><div  class='avia-image-container avia_animated_image avia_animate_when_almost_visible fade-in av-styling- av-hover-grow av-hide-overflow   avia-builder-el-15  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='wp-image-8367 avia-img-lazy-loading-not-8367 avia_image' src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mqdefault.jpg\" alt='' title='mqdefault' height=\"180\" width=\"320\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mqdefault.jpg 320w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mqdefault-300x169.jpg 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/div><\/div><\/div><\/div>\n<div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-16  el_after_av_one_half  el_before_av_tab_section  avia-builder-el-last  \" style='border-radius:0px; '><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av-tab-section-1'  class='av-tab-section-container entry-content-wrapper main_color av-tab-slide-transition   av-tab-above-content  avia-builder-el-17  el_after_av_one_fourth  avia-builder-el-last  submenu-not-first container_wrap fullsize' style=' '  ><div class='av-tab-section-outer-container'><div class='av-tab-section-tab-title-container avia-tab-title-padding-default av-custom-tab-color' style='background-color:#09284c; color:#ffffff; ' role='tablist'><a href='#wat-' data-av-tab-section-title='1' class='av-section-tab-title av-active-tab-title no-scroll av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-1'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Wat ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#hoe-' data-av-tab-section-title='2' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-2'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Hoe ?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><a href='#waarom' data-av-tab-section-title='3' class='av-section-tab-title  av-tab-no-icon av-tab-with-image noHover av-tab-image-rounded ' role='tab' tabindex='0' aria-controls='av-tab-section-1-3'><span class='av-tab-section-image' style='background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/05\/1-squar-180x180.png);'><\/span><span class='av-outer-tab-title'><span class='av-inner-tab-title'>Waarom?<\/span><\/span><span class='av-tab-arrow-container'><span><\/span><\/span><\/a><\/div><div class='av-tab-section-inner-container avia-section-default' style='width:300vw; left:0%;'><span class='av_prev_tab_section av_tab_navigation'><\/span><span class='av_next_tab_section av_tab_navigation'><\/span>\n<div id=\"av-tab-section-1-1\" data-av-tab-section-content=\"1\" class=\"av-layout-tab av-animation-delay-container av-active-tab-content __av_init_open  avia-builder-el-18  el_before_av_tab_sub_section  avia-builder-el-first   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"wat-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-19  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-20  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Marketing synergie<\/strong> is het idee dat bepaalde marketing kanalen, strategie\u00ebn of tactieken elkaar versterken en zo meer resultaat opleveren als de som van de afzonderlijke resultaten. Vaak wordt dit beschreven als 1+1=3. Een betere manier om hier naar te kijken is om het te zien als 3+3=6, waar in dit geval geen synergie is, in vergelijking met 3\u00d73=9, waar de getallen elkaar duidelijk versterken.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-22  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-2\" data-av-tab-section-content=\"2\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-23  el_after_av_tab_sub_section  el_before_av_tab_sub_section   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"hoe-\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-24  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-25  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Op papier is marketing synergie simpel<\/strong>, in de praktijk is het niet zo makkelijk als een sommetje. Echte marketing synergie wordt bereikt door de klant en hun buyer\u2019s journey goed te begrijpen en hier slim op in te spelen met kanalen die elkaar versterken. Zo kun je bijvoorbeeld radio en display samen inzetten voor een grote awareness campagne, maar kun je SEO en retargeting inzetten om de koop intentie te versterken.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-27  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><div id=\"av-tab-section-1-3\" data-av-tab-section-content=\"3\" class=\"av-layout-tab av-animation-delay-container   avia-builder-el-28  el_after_av_tab_sub_section  avia-builder-el-last   \" style='vertical-align:middle; background-color:#e0e0e0; ' data-av-tab-color='#b9ce65' data-av-tab-bg-color='#e0e0e0'  data-tab-section-id=\"waarom\"><div class='av-layout-tab-inner'><div class='container'><p><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding first  avia-builder-el-29  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-30  el_after_av_one_fourth  el_before_av_one_fourth  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p><strong>Zoals hierboven<\/strong> al aangegeven is marketing synergie belangrijk om het bereik te vergroten, de kosten per klant omlaag te brengen en meer omzet te genereren.<\/p>\n<\/div><\/section><\/div><div class=\"flex_column av_one_fourth  flex_column_div av-zero-column-padding   avia-builder-el-32  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><\/div><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6101"}],"collection":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6101"}],"version-history":[{"count":17,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6101\/revisions"}],"predecessor-version":[{"id":9205,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6101\/revisions\/9205"}],"wp:attachment":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6101"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}