{"id":6589,"date":"2020-08-31T10:43:21","date_gmt":"2020-08-31T08:43:21","guid":{"rendered":"https:\/\/backup.dm3concepts.com\/?page_id=6589"},"modified":"2021-03-22T10:59:05","modified_gmt":"2021-03-22T09:59:05","slug":"demand-side-platform","status":"publish","type":"page","link":"https:\/\/backup.dm3concepts.com\/?page_id=6589","title":{"rendered":"Demand Side Platform"},"content":{"rendered":"<div id='av_section_1'  class='avia-section main_color avia-section-default avia-no-border-styling  av-section-color-overlay-active avia-bg-style-scroll  avia-builder-el-0  el_before_av_section  avia-builder-el-first   av-minimum-height av-minimum-height-50  av-section-with-video-bg container_wrap fullsize' style='background-color: #112e50;  '   data-av_minimum_height_pc='50' data-section-video-ratio='16:9'><div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids=''  data-video_counter='1'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle=''  data-interval='5'  data-class=' av-section-video-bg'  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout=''  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-default-height-applied avia-slideshow-featured   av-section-video-bg avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 28.666666666667%;' ><li  data-controls='disabled' data-mute='aviaTBaviaTBvideo_mute' data-loop='1' data-disable-autoplay=''  data-video-ratio='3.4883720930233' class=' av-video-slide  av-video-service-html5  av-hide-video-controls av-mute-video av-loop-video av-single-slide slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><div class='av-click-overlay'><\/div><video class='avia_video'  autoplay loop preload=\"metadata\" muted  id='player_6589_1284585170_1578578500'><source src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/mixkit-bluish-data-center-hallway-23282-medium.mp4\" type=\"video\/mp4\" \/><\/video><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div><\/li><\/ul><\/div><div class='av-section-color-overlay-wrap'><div class='av-section-color-overlay' style='opacity: 0.5; background-color: #112e50; '><\/div><a href='#next-section' title='' class='scroll-down-link  av-custom-scroll-down-color' style='color: #ffffff;' aria-hidden='true' data-av_icon='\ue877' data-av_iconfont='entypo-fontello'><\/a><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6589'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-1  avia-builder-el-no-sibling  \" style='border-radius:0px; '><div  style='padding-bottom:10px; color:#b9ce65;font-size:40px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Demand Side Platform<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#b9ce65'><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-border-styling  av-parallax-section avia-bg-style-parallax  avia-builder-el-3  el_after_av_section  el_before_av_section   container_wrap fullsize' style='background-color: #112e50;  '  data-section-bg-repeat='no-repeat'><div class='av-parallax' data-avia-parallax-ratio='0.3' ><div class='av-parallax-inner main_color  avia-full-stretch' style = 'background-color: #112e50; background-repeat: no-repeat; background-image: url(https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/squar.pngbanner.png);background-attachment: scroll; background-position: center center; ' ><\/div><\/div><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6589'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  \" style='border-width:1px; border-color:#b9ce65; border-style:solid; border-radius:0px; '><div  class='avia-image-container  av-styling- av-hover-grow av-hide-overflow  av-mini-hide  avia-builder-el-5  avia-builder-el-no-sibling  avia-align-center '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\"  ><div class='avia-image-container-inner'><div class='avia-image-overlay-wrap'><img class='wp-image-8309 avia-img-lazy-loading-not-8309 avia_image' src=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/1531314911065.jpg\" alt='' title='1531314911065' height=\"683\" width=\"1024\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/1531314911065.jpg 1024w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/1531314911065-300x200.jpg 300w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/1531314911065-768x512.jpg 768w, https:\/\/backup.dm3concepts.com\/wp-content\/uploads\/2021\/03\/1531314911065-705x470.jpg 705w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/div><\/div><\/div><\/div><div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-6  el_after_av_one_half  avia-builder-el-last  \" style='border-radius:0px; '><p><div  style='height:40px' class='hr hr-invisible   avia-builder-el-7  el_before_av_icon_box  avia-builder-el-first '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<article  class=\"iconbox iconbox_left_content    avia-builder-el-8  el_after_av_hr  el_before_av_icon_box  \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue80b' data-av_iconfont='entypo-fontello'  style='background-color:#b9ce65; color:#112e50; ' ><\/div><div class=\"iconbox_content\"><header class=\"entry-content-header\"><h3 class='iconbox_content_title  '  itemprop=\"headline\"   style='color:#ffffff; '>Groot bereik<\/h3><\/header><div class='iconbox_content_container av_inherit_color '  itemprop=\"text\"   style='color:#ffffff; '><p>De DSP biedt toegang tot alle grote ad exchanges zodat jij zoveel mogelijk opties hebt om de juiste mensen te bereiken op de juiste plaats.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class=\"iconbox iconbox_left_content    avia-builder-el-9  el_after_av_icon_box  el_before_av_icon_box  \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello'  style='background-color:#b9ce65; color:#112e50; ' ><\/div><div class=\"iconbox_content\"><header class=\"entry-content-header\"><h3 class='iconbox_content_title  '  itemprop=\"headline\"   style='color:#ffffff; '>Geavanceerde targeting<\/h3><\/header><div class='iconbox_content_container av_inherit_color '  itemprop=\"text\"   style='color:#ffffff; '><p>Door middel van machine learning worden er automatisch heel veel tests uitgevoerd om te kijken waar jouw advertenties het beste presteren.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<article  class=\"iconbox iconbox_left_content    avia-builder-el-10  el_after_av_icon_box  el_before_av_hr  \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class=\"iconbox_icon heading-color\" aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello'  style='background-color:#b9ce65; color:#112e50; ' ><\/div><div class=\"iconbox_content\"><header class=\"entry-content-header\"><h3 class='iconbox_content_title  '  itemprop=\"headline\"   style='color:#ffffff; '> Real-time data<\/h3><\/header><div class='iconbox_content_container av_inherit_color '  itemprop=\"text\"   style='color:#ffffff; '><p>Je kunt tot op de minuut zien wat de resultaten van je campagnes zijn. Hierdoor kun je zeer nauwkeurig bijsturen en optimaliseren.<\/p>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-11  el_after_av_icon_box  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_3'  class='avia-section main_color avia-section-default avia-no-border-styling  avia-bg-style-parallax  avia-builder-el-12  el_after_av_section  avia-builder-el-last   container_wrap fullsize' style=' '  ><div class='container' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-6589'><div class='entry-content-wrapper clearfix'>\n<div class=\"flex_column av_one_full  flex_column_div av-zero-column-padding first  avia-builder-el-13  el_before_av_one_half  avia-builder-el-first  \" style='border-radius:0px; '><p><div  style='padding-bottom:10px; color:#112e50;font-size:40px;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote classic-quote  avia-builder-el-14  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >DSP in actie<\/h3><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><br \/>\n<div  style='height:50px' class='hr hr-invisible   avia-builder-el-15  el_after_av_heading  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_div first  avia-builder-el-16  el_after_av_one_full  el_before_av_one_half  column-top-margin\" style='margin-top:0px; margin-bottom:0px; padding:10px; border-radius:10px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue811' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote elegant-quote elegant-centered  avia-builder-el-18  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heading-wrap\">Fundering<\/span><\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>De fundering van de campagne wordt in de DSP gezet, dit zijn de targeting, creatives en biedingen.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_div   avia-builder-el-19  el_after_av_one_half  el_before_av_hr  column-top-margin\" style='margin-top:0px; margin-bottom:0px; padding:10px; border-radius:10px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8d9' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote elegant-quote elegant-centered  avia-builder-el-21  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heading-wrap\">Combineer kanalen<\/span><\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>De advertenties via de ad exchanges kunnen gekoppeld worden aan social media kanalen als Facebook, Instagram en LinkedIn, maar ook Google Ads.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div  style='height:50px' class='hr hr-invisible   avia-builder-el-22  el_after_av_one_half  el_before_av_one_half '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div>\n<div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_div first  avia-builder-el-23  el_after_av_hr  el_before_av_one_half  \" style='margin-top:0px; margin-bottom:0px; padding:10px; border-radius:10px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue812' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote elegant-quote elegant-centered  avia-builder-el-25  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heading-wrap\">Juiste moment, juiste plek<\/span><\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Zodra iemand interesse toont in een advertentie op welk kanaal dan ook wordt deze geretarget. Via de DSP zorgen wij dat de frequentie niet zo hoog is dat het storend is.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div><div class=\"flex_column av_one_half  av-animated-generic pop-up  flex_column_div   avia-builder-el-26  el_after_av_one_half  avia-builder-el-last  \" style='margin-top:0px; margin-bottom:0px; padding:10px; border-radius:10px; '><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-border  avia-icon-pos-center \" style=\"color:#b9ce65; border-color:#b9ce65;\"><span class='av-icon-char' style='font-size:50px;line-height:50px;width:50px;' aria-hidden='true' data-av_icon='\ue8c7' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='padding-bottom:10px; color:#112e50;' class='av-special-heading av-special-heading-h3 custom-color-heading blockquote elegant-quote elegant-centered  avia-builder-el-28  el_after_av_font_icon  avia-builder-el-last  '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  ><span class=\"heading-wrap\">Hogere effectiviteit<\/span><\/h3><div class ='av-subheading av-subheading_below av_custom_color ' style='font-size:15px;'><p>Door middel van de DMP kunnen we daarna look-a-like groepen maken van mensen die interesse tonen, om zeer doelgericht conversies te behalen.<\/p>\n<\/div><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#112e50'><\/div><\/div><\/div><\/p><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6589"}],"collection":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=6589"}],"version-history":[{"count":29,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6589\/revisions"}],"predecessor-version":[{"id":9131,"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=\/wp\/v2\/pages\/6589\/revisions\/9131"}],"wp:attachment":[{"href":"https:\/\/backup.dm3concepts.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=6589"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}